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Job Summary: We created Marlin to help charities get people to join them, and then hold on to those people. Marlin is looking for an experienced Digital Marketing Coordinator to cover a 6 month maternity leave contract to manage the ongoing marketing activities.

Job Details: Job Function/Role:
We are looking for a part time or full time person to fill the Digital Marketing Coordinator role.
The part time role (3 days per week) is to support the organisation in achieving its financial goals, raising Marlin’s profile in the market and maintaining our reputation as leaders and specialists in the NFP sector.
The full time role (5 days per week) includes the part time role in addition to supporting Marlin’s Digital Fundraising and Marketing team in delivering and managing acquisition, peer-to-peer fundraising and retention campaigns.

Individual Responsibilities
Marlin Activities:
Implement Marlin’s marketing strategy with support from the Communications Strategist and wider team.
Provide proactive insight into the market and our audience and where and how we can reach them.
Implement sales promotions to promote Marlin products to targeted groups across strategic, creative and digital services - making recommendations on media spend on LinkedIn or other platforms.
Identify PR opportunities, draft media releases and disseminate to relevant outlets.
Seek out opportunities to raise the profile of Marlin’s Directors and other key team members.
Manage the calendar of sector events and conferences and organise registrations when required.
Seek out and leverage Directors’ speaking engagements, events and conferences.
Contribute to weekly new business and marketing meetings updating the team on activities and ensuring everyone understands what is required of them.
Lead and manage the content and deployment of all mass eDMs and newsletters with the support (and sign off) of the Communications Strategist and marketing/sales assistant.
Assist with the management of Marlin’s SEO and PPC.
Ensure the Marlin website is up to date with Marlin products and services, blog articles and case studies - seeking approval from teams when projects are complete and with the assistance of the marketing/sales assistant.
Grow our blog and web traffic with planning and implementing thought leadership content.
Create and implement ways to promote Marlin events (e.g. “Marlin presents…”), conference partnerships, sponsorships (i.e. FIA) and promotions.

Digital Fundraising and Marketing (DFM) Team Activities:
Research audiences for targeting for paid social and /or search campaigns
Set up and manage paid social and search campaigns
Analyse results of paid social and search campaigns using the reporting tools from each platform (e.g. Google Ads, Facebook Ads Manager), and Google Analytics.
Implement those recommendations to boost the performance of the paid campaigns. Your recommendations will look at areas including audience targeting, ad creative, landing pages, etc.
Create iterations of paid social ads using tools like Bannersnack (note that you will be supported by a creative team, however need to occasionally make adjustments or new ad iterations).
Pull data and reports from campaign tools (e.g. Google Ads, Facebook Ads Manager) and provide the results to other members of the DFM team.

HR
Complete timesheets on a weekly basis where required.
Set up regular catch up meetings with the Communications Strategist and marketing/sales assistant and attend.
Contribute to effective running and tidiness of the studio including answering phone calls.

Skills and Competencies
Understanding of digital marketing and communication principles, gained from a relevant degree or postgraduate studies.
3+ years experience in communications roles.
Proficient in using Google Suite products including Google Analytics and Google Ads.
Proficient in using Facebook Ads Manager to create and manage campaigns and view reports.
Understanding the use of email platforms and marketing automation tools.
Experience using WordPress and fundraising platforms such as Funraisin or Raisely is desirable but not required.
Ability to create / update a design with a tool such as Bannersnack (or equivalent).