Digital Analytics Specialist (Melbourne) | Jobs | Australia - OzDial.com.au
Digital Analytics Specialist (Melbourne)
Job Id :C3C2-7515-72016091
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MightyHive

  • Full time
  • Melbourne VIC, Australia

Job Summary: Melbourne VIC

Job Details: -------------------------------

Responsibilities include:
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Client Facing
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Hands on implementation of clients' analytics accounts including properties, user management, dashboards, and reporting
Plan, design and implement data analytics across a portfolio of digital channels and platforms in the Google Analytics 360 suite
Architect client-side "source of truth" such as a Site Analytics and Marketing Intelligence platform or dashboard
Source key customer insights through data and testing to define KPIs and inform our digital campaigns
Establish standard process for client's digital properties to set up, maintain and track data for reach, engagement, performance and other behavior metrics
Translate the result of the attribution model/testing towards action partner with our internal team, to drive value across the Marketing channels being tracked; support diverse stakeholders by generating custom reports according to business needs
Work with developers and product owners to determine appropriate metrics and behavior to track new and existing properties
Nurture client understanding of the importance of building & testing an attribution strategy across media buys; act as a consultative resource to help clients understand what their own testing models should look like
Understand and deploy integrations between analytics platforms and external data from POS systems, advertising networks, CRMs, location-based tracking, and offline paid media - predominantly deterministic, potentially probabilistic models
Business Facing
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Project manage account analytics efforts setting company-wide best practices and processes
Drive towards higher effective rate between client value and costs; build efficiencies into repeatable processes and scale globally
Work with the Product team to translate business requirements into new products; Work with Sales team to translate products into outbound opportunities; work with Account Management team to R&D and Commercialize products
Educate Accounts, Sales, and Engineering teams on various analytics software to support fulfillment; train employees and offer platform expertise; define roadmap for long-term Customer Analytics needs
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What you bring to it:
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2+ years hands-on experience with Google Analytics 360 and Google Tag Manager
Installation & Architecture experience with Google Analytics (360), and nice to have experience with the following: Adobe Analytics, Segment, Drupal, Data Studio, C3, Salesforce, Target, Monetate, Optimizely, Google Optimize, Tableau, Looker, and any other analytics & visualization platforms
Able to read/write basic HTML/HTML5 /CSS/JavaScript, other front end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL)
Bachelor's degree in Computer Science, Management of Information Systems, Math, or Statistics/Economics
Excellent analytic, quantitative and problem solving skills with proven ability to deliver actionable insights
Proficient in computer applications used to manipulate large datasets to analyze, test, validate and report public web usage data
Able to relay technical requirements to engineers for execution of custom code
Experience reading API documentation and understanding the technical requirements for implementation with other platforms
Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow
Ability to explain architecture proposals to non-technical audiences and communicate business value of suggested ideas & plans
Passionate about working in an extremely fast-paced, demanding, and fluid start-up environment as well as a desire to build a company up from an early stage

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