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Job Summary: Sydney NSW Description Position at WorldFirst

Job Details: Role Purpose:
It’s an exciting time to be joining WorldFirst Marketing team. We are developing market changing products and have recently migrated to Salesforce Marketing Cloud, to integrate and complement our Sales Cloud central CRM. Working closely with the Head of Marketing and global CRM team, you’ll support them through the funnel from lead form and lead capture through to referral, activation and retention programmes – plus have amazing tech and partners to support and enhance your endeavours. It’s a great opportunity to make your mark!
What you’ll do:

Contribute to the creation and delivery of CRM marketing email campaigns for the Australia/New Zealand and South East Asia markets. Working with the Head of Marketing and the global CMR team to plan, build and execute and campaigns.
Providing continual optimization and automation through data analysis, testing and reporting.
Create, test and optimize email-marketing templates.
Build and manage Journeys.
Segmenting of the CRM to enable tailored and relevant marketing messages to customers.
Post campaign analysis, with recommendations for future projects communication to stakeholders to help drive our ROI.
Work with the digital acquisition team to funnel leads into our nurture programmes.
Assist with the management of the email database, segment creation for other teams as well.
Own customer feedback channels Trustpilot, Google Reviews, etc.
Create innovative campaigns focusing on conversions, retentions and referrals.
Some travel may be required for this role.

Who you are:

Degree qualified ideally in Marketing, IT or similar discipline
Proven track record of creation and delivery of successful CRM email marketing campaigns using platforms like Salesforce Marketing Cloud (SFMC), Marketo, Eloqua or Adobe Marketing Cloud.
SFMC experience is a big plus: Email Studio, Audience Builder, Journey Builder, Analytics, SMS module.
Building audience segmentation.
Experience in creating and optimising journeys.
AMP Script and SQL is desirable. Experience of Form Assembly desirable.
Understanding of HTML structure for editing of templates.
Comfortable writing and editing copy.

What we offer:

From day one you'll find yourself part of our friendly, innovative and internationally collaborative team. Our People First culture means our staff are empowered to take chances and build real connections. And, we offer opportunities to grow – whether that means joining one of our international offices or broadening your skill set through training from our dedicated Talent Development team.

You can also get involved in Together@WorldFirst: our social, charity, well-being and inclusion committees made up of employees who are passionate about making a difference, not only to the lives of fellow WorldFirsters, but to the wider community too.

A competitive salary commensurate with experience
An excellent benefits package including annual discretionary bonus scheme, health and wellness cash back
Family benefits including enhanced maternity pay
Perks, including; Annual volunteer day, free breakfast & fruit, Friday drinks fridge, business casual dress code, bi-annual company parties

WorldFirst is an Equal Opportunities employer. We celebrate diversity and are committed to providing a welcoming environment where inclusivity is the norm, and our employees genuinely feel they can bring their whole true self to work.

WorldFirst welcomes conversions around flexible working arrangements.

WorldFirst is happy to offer additional support throughout the interview process where needed.