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MICHAEL JOEY LICDA

Diploma

I would like to continue being involved in marketing and advertising work. This will help me exercise my passion in brand management using traditional and non-traditional media. I would love to be more adept in using online platforms to promote the brand as this is the driver of many industries moving into the future.

advertising  strategic management  planning  budgeting  brand management  

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• 36 Queensbury St., Schofields, NSW, 2762
• $55,000/Annual

• Social Share:

Career History

Job Title:

Group Marketing Head

Company Name:

Started:

December 1

Ended:

July

Description:

1. International Scope - Provided strategic direction for the conglomerate’s different schools in Bahrain, Oman, Macau and its School of Medicine that caters to various Middle Eastern countries as its students. - Provided tactical support for promoting the company’s online education system. 2. Domestic Scope A. Budget management - Prepared and recommended budgets for the Group of Companies that included AMA Bank, Picar (a real estate company), Buddha Bar (international franchise bar/resto), Infotech (manpower company), AMA Plans (Insurance company) - Monitored money spending across various platforms of advertising and promotions in relation to approved budgets - Conducted quarterly reviews with marketing teams across the Group of Companies to account for actual performance versus projected growth plans. B. Data analysis - Oversaw the collection of data gathered that may reflect changing market preferences and provide recommendations to top management for necessary action C. Project management - Provided meaningful campaigns to promote the company brand through above the line, below the line and online advertising - Executed activities through traditional and non-traditional promotional avenues - Implemented strategic social responsibility initiatives that aided in the uplifting of the lives of our target market segment in various places in the country

Work Preference

Availability:

Now

Prefered Work Type:

Full time

Preferred Job Location:

Blacktown NSW, Australia

Work Rights in Australia:

Yes

Preffered Industry:

Marketing & Communications

Job Sub Classification:

Marketing Assistants/Coordinators

Minimum Salary Requirement:

$55,000 Annual

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