FIT GUARANTEE
The Athlete's Foot Australia operates online & through 138 stores, most of which are franchised across Australia and New Zealand. It is still the largest retailer of athletic footwear in Australia stocking over 50 brands across the stores. The business is not solely athletic footwear focused, with a growing percentage of its total sales now achieved in the comfort and lifestyle footwear categories. FITZI(R), the world's most comprehensive fit technology solution is launched in all stores to replace the 10 year old FITPRINT(R) fitting system. FITZI(R) was two years in the making, and with over 4,000 sensors, helps TAF technicians to analyse pressure, gait, foot type and foot shape. At the same time, the FIT GUARANTEE is launched - assuring all customers of a 30 day refit offer for any new or worn shoes, reiterating the confidence in the team's fitting abilities with their ongoing training and the new FITZI(R) technology in stores.
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